Sunday, April 20, 2014

Amazon Expands PBS Shows on Prime Instant Video

Today, Amazon.com (NASDAQ: AMZN  ) said it has signed a multiyear deal with PBS to add hundreds of additional PBS episodes to its Amazon Prime online streaming service. 

Amazon will add episodes from shows like NOVA, Masterpiece, and Ken Burns documentaries, as well as kids shows Caillou, Arthur, Daniels Tiger's Neighborhood, Dinosaur Train, and Wild Kratts.

In a press release, Amazon's director of digital video content acquisition, Brad Beale, said, "This deal is exciting for Prime members and particularly for those with families -- this new deal combined with the recently announced Viacom deal brings some of the most popular kids programming to Prime Instant Video, making it the perfect place for the whole family to catch up on all their favorites." 

Jason Seiken, general manager of PBS Digital, said, "Giving viewers access to our library of past programs through digital platforms like Prime Instant Video complements our broadcast service and is an important part of our strategy to reach new audiences."

The deal comes after PBS and Amazon worked out an arrangement back in January for Amazon to become the exclusive video subscription service for all current and future seasons of Downton Abbey.

Amazon Prime Instant Video has more than 41,000 movies and TV episodes available to users with a Prime membership -- which includes free two-day shipping from Amazon's website, unlimited video streaming, and access to the Kindle lending library for $79 per year.

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