Sunday, September 30, 2012

Amazon, Ebay: A Michael Jackson Options Play

Wall Streeter�s only truly mourn their losses. Everything else is an opportunity to make money.

So as the world outside Wall Street mourns Michael Jackson�s death, one trading strategist is telling clients how to profit from his demise.

Scott Fullman, WJB Capital�s derivatives strategist, told clients to use options on Amazon (AMZN) to position for profits as fans buy memorabilia to remember the singer.

Fullman likes buying Amazon�s July 85 calls, which would increase in value if the $82 stock price advances. Conversely, he also likes selling Amazon�s July 75 puts for $1.00.

��Many fans quickly went online to order Jackson albums and memorabilia,� Fullman told clients in a note distributed before the stock market opened Friday. �According to reports, sales were exceptionally strong on Amazon. Demand is expected to continue today, with strength anticipated into this weekend.�

It’s conceivable eBay (EBAY) could be a similar beneficiary, I’d imagine.

– Steven Sears, Barrons.com columnist and options factotum

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