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EQ Labs, Inc. (Pink Sheets:EQLB) will launch a nationwide promotion at the Las Vegas Boulevard location of Walgreens on Labor Day weekend. The promotion will allow one lucky purchaser of the EQ Smart Energy Drink to receive a free personal poker seminar from poker celebrity Vanessa Rousso. Ms. Rousso has an international reputation as one of the best poker players in the world.
Another lucky winner will receive a personal thrill ride from champion Baja racer, T.J. Flores, later this year. T.J. and the LVDC Race Team, based out of Las Vegas, NV, are the 2008 Over all Off-road Champs and the winner of the 2008 and 2009 Mint 400. The company intends to add at least one additional celebrity to the promotion on Labor Day weekend.
The Company will use this promotion to begin a national rollout of its energy drink in additional Walgreens stores. In addition to Walgreens, EQ Energy drink is sold at Best Buy, 7-Eleven, and other leading retailers.
Maurice Owens, Chief Executive Officer of EQ Labs, commented, “We intend to use our celebrity relationships to build the EQ brand not only in North America but also in Europe. We believe we’ll attract a major crowd at this event. Ms. Rousso and Mr. Flores will both appear personally to sign autographs so we invite all fans of EQ Energy drink to stop by on September 4th to meet Ms. Rousso and Mr. Flores and the EQ management team.”
Leading Brands (Nasdaq:LBIX) is the only fully integrated beverage company in North America, allowing the Company a unique opportunity to capitalize on its resources, maintain its competitive advantages and benefit from consumer trends. Leading Brands’ expertise in all stages of the product lifecycle, from building brands to bringing them to market, and from beverage bottling to beverage distribution makes them a leader in the industry.
The Company has developed a coast-to-coast distribution network, as well as an established portfolio of proprietary brands and a wide range of licensed products. The company is also a significant producer of private label products and a beverage distributor and co-packer for major international beverage companies.
The company offers its products under the TrueBlue, TrueBlue Lite, PureBlue, Infinite Health Water, Stoked Energy Drink, Die Hard Sports Energy Drink, and Caesars Caesar Cocktail brands. It also licenses various brands, which include BooKoo Energy Drinks, Icelandic Glacial Water, and Stewarts Fountain Classics.
Hansen’s Natural Corporation (Nasdaq:HANS) is a leading marketer of all natural alternative as well as functional beverages. The Brand is recognized nationally.
Products marketed by the Corporation include: Hansen’s Natural Sodas, Signature Sodas, fruit juice Smoothies, Energy drinks, Energade energy sports drinks, E�0 Energy Water, functional drinks, Sparkling Lemonades and Orangeades, multi-vitamin juice drinks in aseptic packaging, Junior Juice juice, iced teas, lemonades and juice cocktails, apple juice, cider and juice blends, Blue Sky brand carbonated beverages, Monster Energy brand energy drinks, Lost Energy brand energy drinks and Rumba brand energy drinks, and Joker Energy brand energy drinks.
Hansen’s Natural Soda is a “better-for-you”, great-tasting and affordable premium soda. You can feel good about serving these all-natural sodas to your family and friends because Hansen’s Natural Sodas contain no artificial colors or flavors, no sodium, no caffeine, and no preservatives. All Hansen’s Natural Sodas are gluten and dairy free. Hansen’s Natural Sodas are available in a variety of great-tasting natural flavors derived from extracts of exotic fruits and spices from around the world.
Hansen’s hopes every beverage you drink with the Hansen’s name on it puts a smile on your face. That’s our measure of success. Naturally.
The mission of Hansen Beverage Company is to satisfy consumer�s needs for superior quality and great tasting, healthy, natural and functional beverages. Hansen’s beverages will be positioned as an upscale brand and will often be marketed at a premium to competitive mainstream products.
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